Electrifying Deal: Ford's F-150 Lightning Pickup Gets a $10,000 Price Cut

Ford slashes prices for electric F-150 Lightning pickup. Up to $10,000 off base model. Read about the latest EV market trends and affordability.

Jul 17, 2023 - 12:58
Jul 17, 2023 - 12:59
Electrifying Deal: Ford's F-150 Lightning Pickup Gets a $10,000 Price Cut
Electrifying Deal: Ford's F-150 Lightning Pickup Gets a $10,000 Price Cut

In a major announcement on Monday, Ford declared substantial price cuts for its highly sought-after electric F-150 Lightning pickup truck, signaling a new phase in the electric vehicle market.

Since the F-150 Lightning's initial release in mid-2021, the renowned auto manufacturer has faced the challenge of increasing prices several times, attributing it partly to significant material cost hikes in key electric vehicle battery components like lithium, cobalt, and nickel. Notably, Ford isn't the only company grappling with this issue; Tesla also had to raise prices for several of its models.

However, market dynamics are changing, as reported by automotive research firm Kelley Blue Book. It indicates that the prices of new electric vehicles peaked last year and have been witnessing a gradual but consistent decline since late 2022, mainly due to federal tax incentives and a decline in lithium prices.

Ford's decision to slash prices aims to enhance accessibility and affordability for potential customers, paving the way for a wider market adoption of electric vehicles. The base model, known as the Pro, receives an impressive $10,000 discount, bringing its price down to just below $50,000, albeit remaining higher than the initial $40,000 price tag. Similarly, the Platinum Extended Range, Ford's top-of-the-line model, sees a significant price reduction of over $6,000, now priced at approximately $92,000. Overall, prices for all F-150 Lightning models are dropping by an average of around $8,000.

Ford attributes these price reductions to various factors, including increased plant capacity, ongoing efforts to optimize production costs, and improvements in battery raw material costs. Notably, one of Ford's vehicle assembly plants in Michigan is undergoing final upgrades, which are expected to triple production output starting this fall.

Marin Gjaja, Chief Customer Officer of Ford Model e, the division dedicated to electric vehicles, expressed Ford's commitment to making electric vehicles more accessible and affordable for their customers, while also addressing concerns about waiting times for the F-150 Lightning.

Moreover, the price cuts coincide with the eligibility of these models for a tax credit of up to $7,500 under the 2022 Inflation Reduction Act, further incentivizing potential buyers to make the switch to electric vehicles.

According to Ford, customers can expect these more affordable F-150 Lightning models to become available as early as October, ushering in a new era of electric vehicle adoption and further driving the shift towards sustainable transportation solutions.

Also Read: Ford and Tesla Join Forces in Historic Charging Partnership, Electrifying the Automotive World

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