September Stock Market Forecast: Potential Surprises Ahead - AI, Cash, and Apple in Focus

As September arrives, investors often brace themselves for a historically rocky ride in the stock market. Over the years, this month has earned a reputation as one of the toughest for stocks. But 2023 might just be different.

What the Numbers Say:

Historical data since 1945 shows that the S&P 500 has experienced declines in September more than half the time, with an average return of -0.73%. However, this year's story begins on a more optimistic note. With gains exceeding 10% for the year, experts believe that September might not follow the script of previous years.

Ryan Detrick, Chief Market Strategist at Carson Group, points out, "When you're up over 10% for the year going into the normally troublesome month of September, it doesn't do as poorly."

AI Excitement: A Game Changer

One of the key drivers behind the market's buoyancy this year has been the buzz surrounding artificial intelligence (AI). Tech giants like Nvidia, Meta, and Microsoft have witnessed remarkable stock performance, thanks to their involvement in AI.

But it's not just limited to tech giants. AI's influence spans across various industries, transforming the likes of travel, healthcare, and manufacturing. Come September, AI-related announcements from industry leaders like Microsoft, Meta, and Salesforce could reinvigorate investor sentiment.

Rhys Williams, Chief Strategist at Spouting Rock Asset Management, sees a unique opportunity, saying, "AI is probably not priced in. The AI story is terrific right now, and we're still in the early innings."

The Goldman Sachs Communacopia & Technology Conference in September is expected to shed more light on AI investments.

Cash Reserves: A Market Recharger

With higher interest rates and uncertainty about the Federal Reserve's monetary policy, more investors are keeping their funds in cash or cash-related products. This influx of cash reserves could potentially breathe new life into the market and drive further gains.

Thomas Hayes, Chairman of Great Hill Capital, highlights the significance of this cash influx, stating, "With all of this fear, I think people are underestimating the amount of cash on the sidelines that has to play catch-up for underperformance in the first half of the year."

As of August 23, total assets in money market funds have surged to $5.57 trillion, according to the Investment Company Institute.

Apple's Next Big Move:

Anticipation and Pressure Apple, a giant in the tech world, is gearing up for a significant product launch on September 12. Although Apple has kept the details under wraps, industry insiders anticipate the unveiling of the iPhone 15 and new Apple watches.

Johan Grahn, Head of ETF Strategy at Allianz Investment Management, believes that such events can spark market enthusiasm, noting, "It might be a gadget, a prime product push."

However, Apple faces high expectations after a tough August when iPhone sales dropped for the third consecutive quarter. The upcoming event will be a crucial moment for the tech titan.

In conclusion, while September typically paints a challenging picture for the stock market, the convergence of factors discussed above offers investors a glimmer of hope. This year might just serve up some unexpected surprises. Keep a close eye on AI developments, cash dynamics, and Apple's big reveal as September unfolds.