Meta Launches Quest 3 VR Headset for $499, Just Before Apple's Expected Headset Debut

Meta Launches Next-Generation Meta Quest 3 VR/AR Headset Ahead of Apple's Anticipated Debut

Jun 1, 2023 - 13:45
Jun 1, 2023 - 12:53
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Meta Launches Quest 3 VR Headset for $499, Just Before Apple's Expected Headset Debut
Meta Launches Quest 3 VR Headset

Meta, the leading company in the virtual reality and augmented reality (VR/AR) industry, has unveiled its latest and highly anticipated device, the Meta Quest 3 VR/AR headset. Priced at $499 and set to release in the coming fall, the Quest 3 arrives just days before Apple's expected announcement of its own AR/VR headset at the upcoming WWDC developer conference on June 5.

Enhanced Features and Design:

According to Meta CEO Mark Zuckerberg, the Quest 3 headset will offer twice the graphics performance of its predecessor, the Quest 2, while being 40% slimmer. Notably, it will introduce full-color passthrough technology, enabling users to perceive their surroundings in vibrant colors through the integrated front-facing cameras.

Dominance in the Market:

The Meta Quest 2, launched in 2020, along with the original Meta Quest, has already established a strong foothold in the headset market. Meta currently commands approximately 80% of the global market share, according to industry research firm IDC.

Improved Controllers and Content:

In addition to the headset enhancements, Meta has also revamped the controllers for the Quest 3. The Touch Plus Controllers promise improved tracking technology, enhanced haptic feedback, and a more ergonomic design, enhancing the overall user experience. Meta ensures compatibility with the extensive library of games and applications available for the Quest 2, offering users access to around 500 immersive experiences.

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Competitive Landscape and Pricing:

Meta's announcement is a clear indication of its determination to compete with Apple, which poses a significant threat in the AR/VR market. However, industry insiders anticipate that Apple's headset may have a starting price of around $3,000, potentially limiting its appeal to the mass consumer market.

Market Trends and Challenges:

While the VR/AR headset market has shown substantial growth in recent years, there has been a slowdown in sales. IDC reports a 20% decline in device sales in 2022, mirroring a broader trend within the gaming industry following the surge in demand during the pandemic.


With the launch of the Meta Quest 3 VR/AR headset, Meta continues to push the boundaries of virtual and augmented reality technology. The improved performance, sleek design, and innovative features position the Quest 3 as a formidable contender in the market. As the industry eagerly awaits Apple's upcoming announcement, competition in the VR/AR space is set to intensify, offering consumers more choices and driving further advancements in immersive experiences.

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