Target Launches New Paid Membership Program with Target Circle 360

Target is launching its latest membership program, Target Circle 360, offering perks akin to Amazon Prime and Walmart+. The program, starting this month, presents three membership options: a complimentary tier, a retail card choice, and the new paid membership.

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During the Target Circle Week from April 7 to 13, members can seize discounts of up to 40% on select spring items, along with an exclusive one-day deal offering 10% off Target gift cards.

The introduction of Target's new membership initiative aims to enrich the shopping experience and provide added value to patrons. With Target Circle 360, members gain access to complimentary same-day delivery, two-day shipping via Shipt, and additional benefits such as no-rush returns and extended return privileges.

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This strategic move positions Target in direct competition with industry giants like Amazon Prime and Walmart+ in the home delivery market. The annual subscription fee for Target Circle 360 stands at $99, with a limited-time offer of $49 available until May 18.

In tandem with the paid membership rollout, Target is enhancing its complimentary loyalty program, Target Circle, by offering personalized offers, discounts, and cashback rewards. Members holding a Target Circle Card (formerly recognized as Target RedCard) can relish supplementary perks, including extra discounts on select purchases and extended return windows.

During Target Circle Week, members can capitalize on exclusive deals across various product categories, encompassing floor care, swimwear, outdoor living essentials, and more.

Target's strategic initiative underscores its unwavering commitment to delivering exceptional value and convenience to customers, while ensuring competitiveness in the ever-evolving retail landscape.

Exclusive Deals During Target Circle Week:

• Up to 40% off select spring items

• 10% discount on Target gift cards (one-day promotion)

• 40% off floor care

• 30% off swimwear and sandals for family

• 30% off tees, tanks, shorts, and dresses for family

• 30% off outdoor living essentials

• 20% off hair, nail, and sun care products

• 20% off breakfast favorites, coffee, and cereal

• 30% off select toys

• 30% off bedding and bath

• Spend $50 on homecare products and get a $15 Target gift card

• Spend $50 in Ulta Beauty at Target and get a $15 Target gift card

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