Trump’s Crypto Firm WLFI Launches Token Reserve to Support Bitcoin & Ethereum
Trump-backed World Liberty Financial introduces a token reserve to stabilize crypto markets, support Bitcoin and Ethereum, and expand digital finance.

World Liberty Financial (WLF), a crypto company backed by former President Donald Trump, has announced the launch of a strategic token reserve. This new initiative aims to support major cryptocurrencies like Bitcoin and Ethereum while promoting innovation in the digital finance space.
In a statement on X (formerly Twitter) on Tuesday, WLF explained that this reserve will help reduce market volatility, fund promising blockchain projects, and build a strong financial cushion. The company also plans to partner with financial institutions to add more tokenized assets to its reserve.
Dear WLFI Community,
— WLFI (@worldlibertyfi) February 11, 2025
We are thrilled to announce a transformative initiative that marks a significant milestone in our journey together. World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like…
So far, neither WLF nor Trump’s business representatives, including the Trump Organization and the White House, have commented on this latest development.
Trump’s Growing Interest in Crypto
This move highlights Trump’s increasing involvement in cryptocurrency. Besides WLF, his business empire also owns a major stake in Trump Media & Technology Group, which recently shifted its focus toward crypto-related financial services.
Additionally, just before his inauguration, Trump launched the $Trump meme coin, which has already brought in massive profits. Reports suggest that companies linked to Trump’s crypto ventures have pulled in millions of dollars, with the meme coin alone generating $100 million in fees. WLF has reportedly seen $500 million in token sales.
WLF’s Ownership and Mission
World Liberty Financial was launched just two months before the U.S. presidential election. Trump and his affiliates control 60% of its holding company, receiving 75% of its revenues and owning 22.5 billion tokens, according to the company’s website.
The announcement comes shortly after Donald Trump Jr. made a surprise appearance at the Ondo Summit in New York City, an event focused on reshaping Wall Street. Speaking to a crowd of traditional financial investors, Trump Jr. said WLF’s goal is to make crypto more accessible to everyday people like teachers, firefighters, and dentists.
He also stressed the need for clear regulations to help the crypto industry grow, calling digital currencies “the future of finance” and a key part of maintaining America’s economic strength.
As Trump’s crypto ventures continue to expand, many will be watching how WLF’s token reserve impacts the market and the broader adoption of digital assets.
Also Read: Bitcoin Could Hit $1 Million Soon, Says JAN3 CEO Samson Mow