Trump Family Crypto Project Explained: World Liberty Financial, WLFI Token & USD1 Stablecoin

President Donald Trump and his sons—Eric, Donald Jr., and Barron—co-founded World Liberty Financial, a cryptocurrency platform first announced by Eric Trump in August 2024. While President Trump holds the title of “co-founder emeritus” and is not involved in daily operations, his sons oversee the project’s management and strategic activities.

Zach Witkoff, son of Trump ally Steve Witkoff, is also listed as a co-founder and participates in key decisions. The platform’s leadership team includes decentralized finance (DeFi) specialists Chase Herro and Zak Folkman. This mix of family oversight and experienced DeFi developers has positioned World Liberty Financial as a notable project in the cryptocurrency sector, drawing interest from investors and market watchers.

World Liberty Financial Uses Ethereum and Aave Protocol

World Liberty Financial is built on the Ethereum blockchain, using the Aave protocol to enable automated digital lending and borrowing. This setup allows the platform to operate without banks, providing loans and deposits entirely on-chain for both individuals and institutions.

Transactions on Ethereum are recorded publicly, letting users verify activity directly on the blockchain. The platform’s USD1 stablecoin and WLFI token are designed to keep digital dollars circulating efficiently and support lending, borrowing, and trading.

Ethereum’s established infrastructure and large developer base help World Liberty Financial integrate with other decentralized finance services, supporting broader adoption and compatibility with existing crypto applications.

WLFI Token and USD1 Stablecoin

World Liberty Financial has issued a native token, WLFI, with a market capitalization of $3.56 billion as of October 2025. This ranks it as the 43rd largest cryptocurrency globally. WLFI is available on major exchanges, including Binance, Coinbase, and OKX, allowing users to trade, invest, or participate in the platform once lending features are activated.

The platform also introduced a stablecoin, USD1, pegged to the U.S. dollar. USD1 is issued on Ethereum and BNB Chain, enabling faster and cheaper transfers than traditional banking methods. Stablecoins like USD1 are widely used in DeFi to maintain predictable value for trading, lending, and borrowing.

USD1 has been listed on major U.S. exchanges, including Coinbase and Kraken, providing additional liquidity and legitimacy in the market. The combination of WLFI and USD1 allows the platform to function as both a speculative investment vehicle and a transactional tool for DeFi participants.

Trump Family’s Role and WLFI Holdings

President Donald Trump’s sons—Eric, Donald Jr., and Barron—remain actively involved in managing World Liberty Financial, alongside Zach Witkoff. The family holds a substantial portion of the WLFI tokens.

WLFI began trading in September 2025. Reports indicate that the token’s market activity increased the Trump family’s net worth by over $6 billion, reflecting both the token’s market capitalization and its trading volume.

The concentration of WLFI ownership among the founders gives them significant influence over token distribution and market decisions, a factor commonly observed in cryptocurrency projects during early-stage token allocation.

Regulatory Review of World Liberty Financial

World Liberty Financial, co-founded by President Donald Trump and his sons, has been under scrutiny by U.S. lawmakers. In May 2025, Senator Elizabeth Warren questioned a $2 billion investment from Abu Dhabi-based MGX into Binance, which used World Liberty Financial’s USD1 stablecoin.

Members of the House of Representatives have formally requested access to Suspicious Activity Reports (SARs) associated with Trump family crypto ventures, including World Liberty Financial. These requests are part of an official review to verify compliance with federal financial regulations.

President Trump has publicly stated that he has not monitored the profits from his family’s crypto projects. Despite this, his sons—Eric, Donald Jr., and Barron—remain actively involved in managing the platform and its token holdings.

Market Significance of World Liberty Financial

World Liberty Financial is a cryptocurrency platform co-founded by President Donald Trump and his sons, featuring the WLFI token and USD1 stablecoin. As of October 2025, the WLFI token has a market capitalization of $3.56 billion, ranking it among the top 50 cryptocurrencies globally.

The platform operates on Ethereum and BNB Chain, allowing users to lend, borrow, and transact using its digital assets. Its combination of a stablecoin and native token enables both trading and digital lending within a single system.

The project has drawn scrutiny from U.S. lawmakers, including requests for access to financial activity reports related to Trump family crypto holdings. Regulators are monitoring compliance with financial laws, especially given the high-profile founders and the significant token holdings by the Trump family.

World Liberty Financial’s scale and structure make it one of the more notable politically affiliated crypto ventures, and its development is being closely tracked by both investors and regulatory authorities.

Also Read: Trump Family Takes Over Crypto Firm: $550M Raised Under Scrutiny