Apple Event 2025: iPhone 17 and Thinnest-Ever iPhone Air Launching Sept 9

Apple is preparing for one of its most important events of the year — the September 2025 hardware launch, where the tech giant is expected to unveil the iPhone 17 lineup, the much-rumored iPhone Air, new Apple Watch models, and AirPods Pro 3. The announcements are set to define Apple’s product strategy for the next few years as the company embraces thinner designs, bigger displays, and enhanced health-tracking technologies.

iPhone 17 Lineup: Bigger Displays, New Cameras, Bold Colors

The iPhone 17 series is expected to represent the beginning of a three-year design cycle, culminating in Apple’s long-rumored foldable iPhone by 2026.

• iPhone 17: The standard model may jump to a 6.3-inch 120Hz OLED display, a significant upgrade from its predecessor’s 60Hz screen. It is also rumored to feature a 24MP front-facing camera, improving selfies and video calls. New purple and green finishes could debut with this generation.

• iPhone 17 Pro: The Pro edition is expected to showcase a redesigned camera module arranged in a horizontal bar across the back, along with a lighter aluminum frame in place of titanium. Pricing may start around $1,050.

• iPhone 17 Pro Max: While keeping most of the Pro’s features, the Max may add a thicker body to house a larger battery, extending usage time. Its price could reach $1,250.

Apple is also expected to streamline storage options on Pro models to 256GB, 512GB, and 1TB, removing the 128GB variant. New shades like dark blue and copper could distinguish the premium lineup.

Additionally, new accessories may launch alongside the phones, including TechWoven cases — a more durable replacement for 2023’s discontinued FineWoven line. Some versions may even feature a crossbody strap for convenience.

iPhone 17: Purple and Green Colors in Testing as Potential New Shade for 2025

Full Article:https://t.co/jZJJoUHBsf pic.twitter.com/1in8R6dDa5 — Majin Bu (@MajinBuOfficial) June 20, 2025

iPhone Air: The Slimmest iPhone Ever

One of the most anticipated announcements is the iPhone Air, tipped to replace the Plus model. Measuring just 5.5mm thick, it could become the thinnest iPhone ever made, surpassing even the slimmest Android rivals like Samsung Galaxy S25 Edge.

Key highlights include:

• 6.6-inch display for immersive viewing.

• Single rear camera lens, compared to the dual setup on the iPhone Plus.

• Potential compromise in audio design, with sound possibly limited to the front earpiece.

• Colors may include black, silver, and light gold, priced around $950 globally.

The iPhone Air aligns with Apple’s broader strategy of pushing boundaries in design while preparing the market for its first foldable iPhone, expected in 2026.

Apple Watch Ultra 3, Series 11, and SE 3

Apple’s wearables are also set for upgrades this fall:

• Apple Watch Ultra 3: Expected to introduce faster charging, 5G and satellite connectivity, and a larger display. Health-focused features such as blood pressure monitoring and sleep apnea detection are also in development, though they may roll out in phases.

• Apple Watch Series 11: Likely to inherit many of the same health-tracking features, strengthening Apple’s dominance in the fitness-tech category.

• Apple Watch SE 3: The budget-friendly model may see minimal changes aside from a possible larger display or a new plastic variant.

Predicted pricing is $250 for SE 3, $400 for Series 11, and $800 for Ultra 3.

AirPods Pro 3: Smarter, Smaller, Sleeker

The third generation of AirPods Pro could bring a major refresh after three years. Reports suggest:

• Touch-sensitive controls for easier navigation.

• Slimmer case and smaller earbuds for better comfort.

• H3 chip to power improved active noise cancellation and adaptive audio.

With competitors closing in on Apple’s dominance in wireless audio, the AirPods Pro 3 may help maintain its leadership in the premium earbuds segment.

What’s Changing in 2025

The September event highlighted three major changes in Apple’s lineup. The iPhone 17 series begins a new design cycle that will pave the way for Apple’s first foldable phone. The lighter “iPhone Air” returns as an option for buyers who want portability without losing premium features. And the Apple Watch continues its move toward becoming a health-focused device, with sensors designed for more than just fitness tracking.

Apple is also pushing its Pro iPhones upmarket by dropping the 128GB tier and adding new premium finishes. All of these updates point toward 2026, when Apple is expected to debut its first foldable iPhone — a product that could mark the company’s biggest hardware change in years.

Also Read: Apple to Manufacture Entire U.S.-Bound iPhone 17 Lineup in India for the First Time