Atlassian Acquires DX Platform for $1 Billion to Optimize Developer Workflows
Atlassian buys DX for $1B, integrating its platform to help enterprises track developer productivity, streamline workflows, and improve engineering efficiency.
Atlassian has announced a $1 billion acquisition of DX, a platform that provides actionable insights into developer productivity. The deal, made in cash and restricted stock, represents the largest purchase in Atlassian’s history and signals a strategic push to strengthen its software suite for engineering teams.
DX, founded in 2018 by Abi Noda and Greyson Junggren, helps enterprises identify productivity bottlenecks and optimize workflows without creating a culture of surveillance. Noda designed DX after observing that traditional metrics at GitHub often failed to capture the real challenges developers face. The platform combines data analysis with qualitative insights, allowing companies to understand where projects stall and how teams can operate more efficiently.
Since its public launch in 2022, DX has rapidly expanded, now serving over 350 enterprise customers, including ADP, Adyen, and GitHub, while raising less than $5 million in venture funding. The platform has tripled its customer base each year, reflecting strong demand for tools that measure developer efficiency in a growing digital economy.
Atlassian CEO Mike Cannon-Brookes said the company initially tried to build its own internal productivity tool but found that acquiring DX offered a faster, more effective solution. The move also leverages existing synergies, as about 90% of DX’s clients already use Atlassian’s project management and collaboration products.
“DX provides a complete view of developer productivity, turning complex metrics into actionable steps for teams,” Cannon-Brookes said. He noted that the rise of AI tools and increasing enterprise investment in development platforms made the timing ideal for the acquisition.
Analysts say Atlassian’s $1 billion acquisition of DX gives enterprises a clearer view of engineering team performance. The platform provides data on project delays, task distribution, and workflow efficiency. Integrating DX with Atlassian’s project management tools allows companies to identify bottlenecks, adjust resources, and speed up software delivery.
The acquisition follows Atlassian’s recent purchase of The Browser Company and positions DX as a key addition to Atlassian’s enterprise software suite. With DX integrated, companies will be able to track engineering workflows, measure team performance, and make concrete improvements to project delivery and efficiency.
DX Platform Key Information
DX helps companies see how their software teams are performing and identify ways to work faster and smarter.
It collects information from GitHub, Jira, CI/CD tools, and other engineering platforms to provide a complete view of team workflows.
DX lets companies compare their engineering teams to industry peers to identify strengths, weaknesses, and areas for improvement.
The platform uses AI-powered insights to recommend workflow improvements, resource optimization, and better project delivery.
More than 350 large enterprises, including tech, finance, and healthcare companies, rely on DX to boost team productivity.
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