Disney Finalizes $438.7 Million Deal to Take Full Ownership of Hulu
Acquisition marks end of years-long valuation process as Disney prepares to integrate Hulu more deeply into its streaming ecosystem.
The Walt Disney Company has agreed to pay $438.7 million to Comcast’s NBCUniversal for its remaining stake in Hulu, securing full ownership of the streaming platform.
This deal concludes a prolonged appraisal process that began after Disney announced in November 2023 its intention to acquire Comcast's 33% share for a minimum of $8.6 billion. That price was based on Hulu’s set valuation floor of $27.5 billion, as outlined in previous regulatory filings.
Although Disney has operated Hulu since 2019, when Comcast handed over management rights while maintaining financial interest, the new agreement officially transfers complete control to Disney. The platform, which launched in 2007, was initially a collaborative venture among major media companies aiming to establish a digital home for their television content. Disney entered the partnership in 2009 and expanded its influence significantly in 2019 following its acquisition of 21st Century Fox.
According to the latest filing, Disney’s appraiser valued Hulu below the agreed floor value, while NBCUniversal’s appraiser placed the valuation much higher. A neutral third-party appraiser ultimately determined the $438.7 million payment figure.
“We are pleased this is finally resolved. We have had a productive partnership with NBCUniversal, and we wish them the best of luck,” said Disney CEO Bob Iger. “Completing the Hulu acquisition paves the way for a deeper and more seamless integration of Hulu’s general entertainment content with Disney+ and, soon, with ESPN’s direct-to-consumer product, providing an unrivaled value proposition for consumers.”
The transaction is expected to close by July 24 and is not anticipated to affect Disney’s adjusted earnings forecast for fiscal year 2025.
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