Exclusive: Elon Musk Confirms Upcoming Twitter Video App for Smart TVs

Elon Musk confirms the development of a Twitter video app for smart TVs, aligning with the company's focus on video content. Learn more about Twitter's plans and the impact of this innovation.

Jun 18, 2023 - 02:33
Jun 18, 2023 - 02:34
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Exclusive: Elon Musk Confirms Upcoming Twitter Video App for Smart TVs
Elon Musk Confirms Upcoming Twitter Video App for Smart TVs

Elon Musk, the visionary owner of Twitter, announced via a tweet on Saturday that a specialized video app for smart TVs is currently in development. This strategic move reflects Twitter's renewed commitment to expanding its video content offerings and capitalizing on the growing popularity of smart TVs.

Musk's tweet was in response to a user suggestion that Twitter should create a dedicated video app, to which he replied with a simple yet intriguing statement, "It's coming." This confirmation from Musk himself has generated immense anticipation among Twitter users and tech enthusiasts alike.

Recently, during an investor presentation, Musk and newly appointed CEO Linda Yaccarino unveiled Twitter's ambitious plans to prioritize video content, forge valuable creator partnerships, and explore new avenues for commerce. These initiatives form a part of the company's overarching strategy to revitalize its business beyond the realm of digital advertising.

According to insider information obtained by Reuters, one of the presentation slides showcased the significant impact of vertical videos on Twitter's user engagement. It revealed that vertical video content currently accounts for more than 10% of the total time users spend on the platform. This statistic underscores the immense potential and growing demand for video-based experiences on Twitter.

In a bold move to attract high-profile content creators and drive monetization, Twitter has already welcomed former Fox News host Tucker Carlson to its platform. Carlson recently launched a new show called "Tucker on Twitter." Sources familiar with the matter revealed that Twitter envisions a future where it can leverage the popularity of influential figures like Carlson to generate revenue through ad sales and sponsorships alongside their video content.

With the imminent arrival of the Twitter video app for smart TVs, users can expect an enhanced and immersive video viewing experience directly from the comfort of their living rooms. The app will likely offer a seamless interface optimized for larger screens, providing easy access to a vast library of diverse video content available on Twitter's platform.

As the demand for streaming and video-based entertainment continues to soar, Twitter's foray into the smart TV market is a strategic move that aligns with the evolving preferences of its user base. By expanding its presence to the living room, Twitter aims to capture a broader audience and position itself as a formidable player in the highly competitive video content landscape.

As of now, specific details regarding the release date and features of the Twitter video app for smart TVs remain undisclosed. However, industry experts and Twitter enthusiasts eagerly await further updates from Elon Musk and the Twitter team, as they embark on this innovative journey to reshape the future of video consumption on social media.

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