Google Rolls Out AI-Enhanced Search Results and Introduces Ads to AI Overview in the US

Google is making significant advancements to its search platform by integrating more AI-powered features. On Thursday, the tech giant announced plans to launch AI-organized search result pages in the US. In addition, Google is enhancing its Google Lens visual search software, allowing users to search for information based on live videos captured within the app. Google highlighted that Lens is particularly popular among younger users, aged 18 to 24, and continues to grow rapidly.

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Key News for Advertisers: AI Overview to Feature Ads

A major development for advertisers and investors is Google's decision to incorporate ads into its AI Overview in Search. Along with the ads, Google is giving AI Overview a fresh look that aims to boost traffic to linked websites. These updates align with Google’s broader strategy to capitalize on its massive investments in generative AI, positioning the company for further revenue growth. Despite the announcement, Google's shares remained stable following the news.

AI-Driven Search for Open-Ended Queries

The AI-organized search results will cater to queries that don’t have a single definitive answer. Initially, this feature will focus on topics like recipes and meal ideas in mobile search. According to Google, the new format will provide diverse content and perspectives from across the web. In early tests, users found AI-generated results to be more helpful, especially when looking for open-ended information.

Google Lens Update: AI Meets Real-Time Video Search

In an exciting development for Google Lens, users will soon be able to open the app, hold down the shutter button, and ask voice-activated questions about objects in front of them. For example, users can point their phone’s camera at a group of fish and ask why they’re swimming in circles. Google previewed this technology earlier this year during its I/O developer conference.

Currently, the feature is limited to Search Lab users within the Google app and supports only English. However, if the technology proves successful, it could become a valuable tool for tasks such as home repairs and product troubleshooting.

Lens Shopping Feature Enhancements

Google is also updating Lens’s shopping capabilities. By tapping into Google’s Shopping Graph, users will be able to use photos of items to find pricing, product reviews, and purchase options. Visual search is increasingly becoming a competitive area for tech companies, with Google leading the charge. Earlier this year, the company introduced the Circle to Search feature, allowing users to snap a picture, circle an object, and get more details about it.

Apple Enters the Visual Search Arena

Google isn't the only company advancing in visual search. Apple is also making strides with its upcoming visual intelligence feature for iPhones. Similar to Google Lens, Apple’s tool will use the phone’s camera to identify objects and locations, although it’s unclear if Apple’s feature will work with live video.

Bringing Ads to AI Overview in Search

In addition to these updates, Google has confirmed it will officially roll out ads to US users in AI Overview. The company reports positive feedback from early tests, where ads have helped users connect more efficiently with businesses relevant to their search queries.

Google’s decision to integrate ads into AI Overview is vital for maintaining its advertising revenue, which remains its largest source of income despite growing contributions from its cloud computing services. As Google continues to integrate generative AI across platforms like YouTube, balancing user experience with ad placement will be key to ensuring both users and advertisers stay satisfied.

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