Lamborghini Delays First Electric Car to 2029, Citing Market Readiness
Lamborghini delays its first EV launch to 2029, saying the market isn't ready yet. The brand focuses on keeping its luxury performance standards intact.
Italian luxury automaker Lamborghini has announced a revised timeline for its first fully electric vehicle (EV), pushing the launch to 2029. The decision, according to CEO Stephan Winkelmann, reflects the company’s assessment that the sports car market is not yet prepared for full electrification.
Initially, Lamborghini planned to introduce its EV in 2028. However, Winkelmann explained during a press briefing at the company’s headquarters in Sant’Agata Bolognese that their segment of the market requires more time to embrace electrification fully. "We believe 2029 is the right time for Lamborghini to debut an electric model. The market in our segment will not be ready by 2025 or 2026," Winkelmann stated.
While competitors like Ferrari are moving forward with their first EV model, slated for release in early 2025, Lamborghini is taking a cautious approach. This aligns with its strategy to maintain the brand’s iconic performance, sound, and driving experience, even as it transitions toward sustainable mobility.
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In the meantime, Lamborghini remains committed to its hybridization strategy. The company aims to electrify its entire lineup by 2024 with plug-in hybrid versions of its Urus SUV and supercars like the Revuelto. This interim phase allows Lamborghini to explore advanced technologies that could be integrated into its eventual EV.
As part of the broader Volkswagen Group, Lamborghini benefits from shared resources and innovation but remains focused on delivering a unique offering that aligns with its brand identity. Industry analysts suggest that the 2029 timeline could give Lamborghini an opportunity to adopt next-generation battery technology, ensuring its EV model meets the high standards expected by luxury sports car enthusiasts.
With the automotive industry undergoing a significant shift toward sustainability, Lamborghini’s decision highlights the complexities of balancing tradition and innovation. As the market evolves, the company’s first EV could play a pivotal role in shaping the future of high-performance electric vehicles.
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