Trump Media Buys $2 Billion in Bitcoin, Stock Rises 6% After Announcement

New York –Trump Media & Technology Group (NASDAQ: DJT), the owner of Truth Social, reported on Monday that it has purchased $2 billion worth of bitcoin and crypto-linked financial products, turning the company into one of the largest public holders of cryptocurrency in the United States.

The company confirmed that two-thirds of its $3 billion in total assets are now held in bitcoin and bitcoin-related securities. Trump Media says the decision is part of a long-term plan to move away from conventional treasury management and adopt digital assets as core holdings.

Following the announcement, Trump Media shares opened 6% higher in early trading. However, the stock remains well below its 2025 highs.

Details of the Bitcoin Acquisition

Trump Media first revealed its crypto treasury strategy in May. Monday’s update confirms that the company has now executed the plan, spending $2 billion on bitcoin and related securities.

Alongside the direct bitcoin purchase, the company allocated $300 million to options and derivatives tied to bitcoin’s market performance. These additional positions give Trump Media exposure to both cryptocurrency price movements and crypto-linked financial products traded in regulated markets.

Company executives say the purchases are part of a broader effort to reduce reliance on traditional financial systems. Devin Nunes, Trump Media’s CEO, said in a statement that the move is designed to secure financial control over the firm’s operations.

“We are executing our bitcoin treasury plan to protect the company from financial institution risks and to support future product launches,” Nunes said.

Planned Launch of Digital Currency in Truth Social

Trump Media is developing a utility token that will serve as a transaction method inside its Truth Social platform. The token is expected to integrate with the company’s media and financial services brands, creating a private digital economy for Truth Social users.

The firm has not yet disclosed a launch date for the token, but Monday’s announcement signals that the cryptocurrency purchases are part of the infrastructure required to support the project.

Federal Stablecoin Law Signed by Trump

The company’s crypto expansion comes just days after former President Donald Trump signed new legislation establishing a federal regulatory framework for stablecoins—cryptocurrencies pegged to the U.S. dollar.

The law gives official recognition to dollar-backed digital currencies and provides rules for how they are issued and maintained. Financial analysts expect the new framework will accelerate the use of stablecoins in mainstream financial transactions, from retail payments to corporate finance.

Trump Family’s Separate Crypto Venture

In addition to the moves by Trump Media, Trump and his family have launched a separate cryptocurrency venture called World Liberty Financial. The startup has partnered with BitGo to introduce a U.S. dollar-backed stablecoin called USD1.

The stablecoin is designed to function as a digital dollar for online transactions, positioning it as a potential competitor to other major stablecoin issuers in the market.

Use of Equity and Debt to Buy Bitcoin

Trump Media is financing its bitcoin purchases through a mix of stock offerings and debt issuance. The company announced plans in May to raise $2.5 billion to fund the bitcoin treasury strategy. Monday’s announcement confirms that most of that capital has now been deployed.

This approach allows Trump Media to build crypto holdings without relying solely on its cash flow from media operations. However, it also introduces leverage risk if the value of bitcoin declines sharply.

Comparison to MicroStrategy and Corporate Bitcoin Holdings

Trump Media is following a model first used by MicroStrategy (NASDAQ: MSTR), which began accumulating bitcoin in 2020. MicroStrategy now holds over 200,000 bitcoin on its balance sheet, funded through a combination of stock sales and debt.

Other major bitcoin-holding public companies include:

• Block Inc. (NYSE: SQ) – Uses bitcoin in Cash App transactions and reserves

• Tesla (NASDAQ: TSLA) – Holds a partial bitcoin position since 2021

Trump Media becomes the first media-focused public company to convert the majority of its assets into cryptocurrency, setting a precedent in both media and financial sectors.

Stock Performance Since Crypto Strategy Announcement

Despite Monday’s pre-market gain, Trump Media’s stock has been under pressure since the company first disclosed its bitcoin treasury strategy in May. The stock has fallen 25% since the initial announcement.

So far in 2025, the company’s shares are down 45% year-to-date, reflecting investor concerns about volatility in cryptocurrency markets and the risks associated with tying corporate finances to digital assets.

Next Financial Disclosures Expected

Trump Media is expected to release detailed financial disclosures in its next earnings report, including information on:

• The structure of its bitcoin and crypto acquisitions

• Risk management policies tied to crypto holdings

• Updates on the planned launch of the Truth Social utility token

• Details on the $300 million in bitcoin-related options

Investors and market analysts will be watching closely to assess how the company balances its media business with its new role as a major corporate crypto holder.

Why Trump Media Chose Bitcoin Now

The timing of Trump Media’s $2 billion bitcoin purchase coincides with a broader shift in U.S. financial regulation. Last week, President Trump signed new legislation creating a legal framework for stablecoins—digital tokens backed by U.S. dollars. The law is the first of its kind in the United States, giving crypto-linked financial assets a clearer role in mainstream commerce.

By moving early, Trump Media positions itself at the center of this changing landscape. The company is building out its financial services branch, Truth.Fi, alongside Truth Social and its streaming platform Truth+. Integrating cryptocurrency into its balance sheet supports that expansion, giving the firm the flexibility to offer new products tied to digital assets.

Company filings confirm that the cryptocurrency strategy is not limited to asset holdings. Trump Media has committed resources to launching its own in-network currency for Truth Social users, allowing peer-to-peer transfers and app-based transactions without relying on third-party payment providers.

Parallel Efforts in the Crypto Sector

Separate from Trump Media, Trump’s family has launched World Liberty Financial, a startup focused on digital payments and blockchain services. The firm recently introduced USD1, a stablecoin pegged to the U.S. dollar, in partnership with BitGo. This stablecoin will operate independently from Trump Media’s business, but the parallel timing of both ventures signals a coordinated push into the crypto sector.

World Liberty Financial’s stablecoin aims to serve online commerce and retail transactions, while Trump Media’s bitcoin holdings are designed for corporate treasury use and platform integration.

Also Read: Trump Media to Raise $2.5 Billion to Build Bitcoin Treasury Backed by Institutional Investors