Adidas Launches New Wave of Exclusive Yeezy Shoes for Clearance

Adidas is making a bold move with the release of a fresh wave of Yeezy shoes, as the company aims to clear out inventory from its discontinued collaboration with Kanye West, formerly known as Ye. After parting ways with Kanye in 2022 due to controversial remarks, Adidas faced pressure from investors to address the fate of the merchandise.

Ad

In a strategic response, Adidas disclosed its plan to sell the remaining Yeezy stock, with proceeds going towards supporting organizations impacted by Kanye's statements. Initially projected to face substantial revenue losses of $1.3 billion this year, due to unsold Yeezy clothing and shoes, the sportswear giant has managed to recover some of the losses through robust sales of the remaining inventory.

Adidas is releasing a second batch of Yeezy sneakers next month as it sheds its inventory and association with the rapper Kanye West https://t.co/cSo4AKNmwS

Advertisement

— WSJ Business News (@WSJbusiness) July 28, 2023

The latest clearance event features exclusive Yeezy brand products from 2022, available for purchase online only. Running until August, Adidas is dedicated to donating a significant portion of the proceeds to selected organizations actively combating discrimination, hate, racism, and antisemitism.

Fashion enthusiasts and sneaker aficionados can now seize this unique opportunity to get their hands on sought-after Yeezy products from the iconic collaboration with Kanye West. Hurry and secure your exclusive pair while supplies last!

Also Read: US Consumer Sentiment Soars Amid Slowing Inflation: University of Michigan Survey