Netflix Ad-Supported Plan Reaches 70 Million Global Users
Netflix's ad-supported tier hits 70 million global users, offering a budget-friendly option that’s reshaping streaming preferences across audiences worldwide.
Netflix’s affordable ad-supported subscription plan has quickly become a hit, reaching an impressive 70 million monthly active users globally. This milestone, announced on Tuesday, shows nearly double the growth since May, when the ad-based tier reported 40 million users. The plan is designed to appeal to budget-conscious viewers and is available for just $6.99 per month in the U.S.
The strong demand for Netflix’s ad-supported tier highlights a shift in viewer preferences, as more customers seek lower-cost streaming options that still provide access to quality content. In regions where the ad plan is available, more than half of new Netflix sign-ups now choose the ad-supported option. This surge in popularity points to a clear appetite for streaming services with flexible pricing.
While this rapid growth is promising, Netflix remains cautious about its advertising revenue strategy. The company has said that ads likely won’t become a major source of growth until 2026. For now, the focus is on improving the viewing experience, finding the right balance for ad placement, and maximizing subscriber satisfaction.
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With 70 million users choosing Netflix’s ad-supported tier, it’s clear that the streaming giant has tapped into a strong demand for more affordable entertainment options. This approach is helping Netflix expand its audience reach, attract new subscribers, and offer something for viewers of all budgets.
Also Read: Netflix Surpasses Expectations with Impressive Subscriber Growth and Revenue Gains
