Netflix Surpasses Expectations with Impressive Subscriber Growth and Revenue Gains
Netflix adds over 5 million subscribers in Q3, surpassing expectations with $9.83 billion in revenue. Learn about its strategies and future outlook
Netflix Inc. has delivered a strong performance in the third quarter, adding over 5 million new subscribers and exceeding Wall Street's forecasts across all major financial metrics. Despite the challenges posed by last year’s strikes in Hollywood, the streaming service reported a 15% rise in revenue, totaling $9.83 billion, along with earnings of $5.40 per share. Analysts had anticipated an addition of only 4.52 million subscribers.
In response to the positive news, Netflix shares surged by 6.3% to $730.64 in premarket trading. The stock has seen a remarkable rebound since May 2022, when the company faced a significant growth slowdown that unsettled investors. The recent subscriber increase has been driven by measures such as cracking down on password sharing and launching a lower-priced subscription tier with advertisements, bringing the total number of subscribers to 282.7 million.
During a recent earnings call, Co-CEO Ted Sarandos expressed confidence in the company's direction, stating, “We’re feeling really good about the business. We had a plan to re-accelerate growth, and we delivered on that plan.”
Advertisement
However, some analysts remain cautious, believing that the growth spurred by the crackdown on password sharing may be short-lived. Concerns have also been raised regarding the company's ability to generate significant revenue from its advertising initiatives and video games, leading some on Wall Street to speculate that Netflix's stock could be overvalued. Analyst Dave Heger from Edward Jones noted, “Subscriber growth does seem to be slowing back down.”
Despite these concerns, Netflix's performance continues to impress, and its leadership has assured investors that the benefits of the password-sharing crackdown will become more pronounced over time. The company projects a sales increase of 11% to 13% for the next year, potentially reaching $44 billion through a combination of new subscriptions and price hikes. Starting Friday, Netflix will implement price increases in Spain and Italy and plans to phase out one of its more affordable plans in Brazil later this quarter.
Most of Netflix's new subscribers came from the Europe, Middle East, and Africa regions, as well as the Asia-Pacific area. Conversely, the company saw a decline in subscribers in Latin America for the first time since early 2023. Looking ahead, Netflix anticipates that new subscribers in the fourth quarter will surpass those added in the third quarter.
While Netflix acknowledges that its advertising business is developing more slowly than expected, management has ambitious plans for the coming years. The company is creating its own advertising technology and forming partnerships to integrate its ad-supported service with other streaming platforms. Co-CEO Greg Peters indicated that advertising revenue is set to double in the next year.
To bolster its advertising offerings, Netflix is also investing in live programming. Upcoming events include a live boxing match next month and two National Football League games on Christmas Day, with plans to introduce weekly live wrestling events starting next year.
Despite delays in programming due to labor disputes in Hollywood, Netflix has still managed to release successful shows, including The Perfect Couple, a new season of Emily in Paris, and a docuseries about the infamous Menendez brothers, produced by Ryan Murphy. The company is optimistic about its fourth-quarter lineup, which includes the much-anticipated return of Squid Game, its highest-rated series.
Looking further into the future, Sarandos shared excitement about the upcoming content for 2025, which will feature new seasons of Wednesday and Stranger Things, as well as the third installment of Knives Out.
While Netflix's spending on advertising and new content may temporarily affect its profitability, the company’s net income has quadrupled over the past five years. However, management expects only a slight increase in operating margin to 28% next year, compared to the previous year's projections.
“We aim to strike a balance between short-term margin growth and essential investments in our business,” the company stated. “We believe there’s still significant potential to improve our margins in the long term.”
Also Read: Netflix Investors Await First-Quarter Results Amid High Expectations
