Salesforce to Hire 1,000 Employees to Boost AI Sales as Demand for New Product Grows
Salesforce is hiring over 1,000 employees to support its latest AI tool, Agentforce, as part of a major expansion in AI-driven customer service solutions.
San Francisco, CA – Salesforce Inc. is gearing up to hire over 1,000 new employees to drive sales for its latest AI-powered tool, Agentforce. Just weeks after launching, Agentforce is already making waves, with Salesforce CEO Marc Benioff highlighting “incredible feedback” from customers and significant momentum around the product.
Agentforce, introduced last month, marks a major shift in Salesforce’s strategy toward autonomous AI agents. These agents, designed to handle customer service and sales tasks without human supervision, are being offered at about $2 per conversation. This development aligns with growing interest from businesses in AI-driven solutions that improve efficiency and customer experience.
The decision to expand comes after a period of cost-cutting measures at Salesforce, which has previously focused on trimming its workforce and encouraging customers to adopt self-service or third-party purchasing options. As of January, Salesforce employed around 72,682 people, but the increasing demand for AI-driven tools like Agentforce has prompted a shift back toward growth.
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The move to add new hires also places Salesforce in direct competition with other tech giants like Microsoft and ServiceNow, which are developing similar autonomous AI tools. Benioff recently voiced skepticism about Microsoft’s AI assistant, Copilot, suggesting that it hasn’t met expectations. “When you look at how Copilot has been delivered to customers, it’s disappointing,” he posted last month on social media platform X.
The market’s response has been enthusiastic. Following the announcement, Salesforce shares climbed 2.5%, reaching a record high of $322.81, adding to the stock’s 18% increase so far this year.
Salesforce’s latest push into AI reflects its confidence in the growing demand for smart automation tools across industries, and this hiring surge underscores its commitment to leading the AI-driven customer service market.
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