Trump Launches World Liberty Financial Crypto Venture to Boost 2024 Campaign and Compete with Kamala Harris

Donald Trump has launched a new cryptocurrency venture as he looks to strengthen his position in the upcoming election, seeking support from wealthy crypto investors in a funding race with Kamala Harris.

Shortly after an incident involving a potential threat to his life, Trump, alongside his sons, Donald Jr. and Eric, introduced World Liberty Financial, a new cryptocurrency project aimed at revolutionizing finance. According to Trump, this venture will help "move away from outdated banking systems." While the project details are still emerging, the plan includes a cryptocurrency token for public sale, with part of the proceeds set aside for the founding team.

Trump’s stance on cryptocurrency has notably shifted in recent years. Once a skeptic, he has now embraced the technology as a tool for future financial growth. This move has earned him the backing of major tech investors and influential figures in the digital currency space.

In addition, notable cryptocurrency figures have stepped up to support Trump’s campaign, with significant donations pledged. Trump has positioned his campaign to protect the rights of Bitcoin miners and reduce what he sees as overly restrictive regulations on digital currencies.

Trump’s vice-presidential running mate, JD Vance, is also a strong advocate for the cryptocurrency space, personally investing in digital assets.

This new focus on digital currency comes as Kamala Harris continues to dominate in fundraising, having amassed over $500 million for her campaign, largely supported by Hollywood insiders and grassroots contributors.

In an interview on X (formerly Twitter), Trump briefly touched on the launch of World Liberty Financial, giving credit to his children, particularly his youngest son, Barron, for his insight into the world of cryptocurrency. Trump remarked, "Barron’s got a strong understanding of this. He’s always talking about his digital wallets and keeping up with this fast-growing space.”

The project has already received the backing of real estate entrepreneur Steve Witkoff, a close associate of Trump, who has expressed confidence in the venture’s future.

Ahead of the announcement, Donald Jr. issued a warning to supporters about potential fraudulent tokens falsely linked to the new Trump cryptocurrency project. Trump has had success with past digital ventures, having previously launched non-fungible tokens (NFTs) featuring Trump-themed digital collectibles, which garnered millions in sales.

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