Wix Embeds PayPal, Venmo, and Pay Later Into Its U.S. Payments Platform

New York — Website building platform Wix.com has expanded its integration with PayPal, allowing U.S.-based merchants to manage PayPal-related transactions directly through Wix Payments. The move consolidates multiple payment functions under a single system, targeting small businesses that want fewer technical hurdles in managing online sales.

The expanded setup means that merchants using Wix no longer need to log into PayPal separately to track payments made via PayPal Wallet, Venmo, or Pay Later. All transaction activity — from real-time sales data to customer refunds and payout reports — can now be reviewed and managed in one central dashboard.

This tighter integration, now live for users in the U.S., is aimed at making it easier for businesses to stay on top of their finances and improve the checkout experience for customers, particularly those using alternative digital wallets or installment options.

All-In-One Payment System With PayPal Infrastructure

With the new setup, PayPal has been formally added as a Payment Service Provider (PSP) within Wix Payments. That change enables Wix to route card transactions and PayPal-powered payments through a unified infrastructure, removing the need for third-party tools or external syncing.

Previously, Wix merchants using PayPal had to rely on a partially connected process to accept and track those transactions. Now, purchases made using PayPal’s digital wallet will be deposited straight into a merchant’s Wix Payments balance. That eliminates lag time, minimizes manual transfers, and gives store owners an immediate overview of how PayPal activity is affecting their revenue.

Access to Venmo and Pay Later at Checkout

The integration also enables Wix users to offer Venmo and PayPal’s Pay Later options to customers at checkout. These additions are critical for capturing mobile-first consumers and shoppers who prefer installment-based payment models.

For businesses, this expands payment acceptance without requiring additional plug-ins or custom code. According to data from both companies, access to flexible checkout methods can lead to higher cart completion rates and increased average order values — particularly in categories like fashion, tech, and health products, where Venmo and Pay Later usage is on the rise.

Executive Insight From Wix and PayPal

Wix Payments co-heads Amit Sagiv and Volodymyr Tsukur said the change gives Wix more oversight over how PayPal’s tools are delivered, customized, and maintained inside the platform. “This isn't just about integration,” they said. “It's about giving businesses a checkout system that's more predictable, more flexible, and more profitable.”

They emphasized that Wix is now better positioned to adjust how PayPal's tools work in real time — whether that's optimizing for speed at checkout, or adjusting fraud filters based on merchant feedback.

From PayPal’s side, Michelle Gill, VP and GM for small business and financial services, pointed to the benefits of a native, in-platform experience. “Embedding our payment tools directly into Wix means small businesses no longer have to manage separate accounts, dashboards, or settlement schedules. Everything lives in one place — that’s a game-changer for small teams with limited bandwidth.”

U.S.-Only for Now, Global Rollout Expected

At present, the enhanced PayPal integration is only available to merchants operating in the United States. Wix confirmed plans to expand to other markets but did not specify a timeline.

U.S. businesses get the full benefit: real-time transaction data, unified customer insights, access to PayPal’s most widely used consumer tools, and consolidated financial reporting — all under Wix’s native payment system.

Also Read: PayPal to Launch 'PayPal World' Connecting Wallets and Payment Systems Worldwide