Domino’s Partners with DoorDash for Faster Delivery Across the U.S.
Domino’s now available on DoorDash in the United States! Customers can order through the app while Domino’s drivers handle delivery. Nationwide rollout starts in May.
Domino’s is taking another step forward in food delivery by partnering with DoorDash, allowing customers to place orders through the popular app. While customers can now order via DoorDash, deliveries will still be handled by Domino’s own drivers, ensuring the same service the company is known for.
This marks a major shift for Domino’s, which for years resisted third-party delivery services, preferring to keep orders within its own system. However, in 2023, the company made its first move in this direction by partnering with Uber Eats. That decision has already led to a notable increase in orders, with 2.7% of all Domino’s purchases now coming from Uber Eats, according to the company’s recent earnings report.
Domino’s CEO Joe Jordan believes this new partnership with DoorDash will help the company reach more customers, particularly in suburban and rural areas where food delivery options are limited. “We see a $1 billion opportunity in third-party delivery platforms,” Jordan stated.
The move comes at a time when Domino’s is working to strengthen its sales. The company recently reported weaker-than-expected same-store sales for the first quarter, reflecting challenges in the fast-food industry as customers become more mindful of spending. Analysts, including RBC’s Reich Logan, have suggested that a DoorDash partnership could significantly grow Domino’s customer base.
Previously, Domino’s delivery was only available through its website, app, or Uber Eats. With the addition of DoorDash, the company is making it easier for more customers to order their favorite pizzas using the platforms they already rely on.
The program has already launched in select locations and is set to roll out nationwide across the U.S. in May. Later this year, Domino’s also plans to introduce the service in Canada.
With more than 7,000 stores in the U.S. and over 21,300 worldwide, Domino’s is positioning itself to remain competitive in an increasingly digital and convenience-driven food market. The partnership with DoorDash could be a crucial move in maintaining its dominance while reaching new customers who prefer third-party ordering platforms.
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