KuCoin Signs Adam Scott as First Global Brand Ambassador

KuCoin, a cryptocurrency exchange serving over 41 million users worldwide, has named Australian golfer Adam Scott as its first Global Brand Ambassador. The agreement, announced in September 2025, marks KuCoin’s first partnership with a professional athlete.

A Strategic First for KuCoin

Since launching in 2017, KuCoin has built a reputation as a global crypto hub, offering trading in more than 1,000 digital assets to over 41 million users in 200 countries. Known for its broad asset selection, the exchange also provides futures trading, institutional services, and a Web3 wallet.

The exchange has consistently highlighted security and compliance as its competitive strengths. It holds SOC 2 Type II and ISO 27001:2022 certifications and has been recognized by Forbes as one of the “Best Crypto Apps & Exchanges” as well as a “Top 50 Global Unicorn” by Hurun.

CEO BC Wong said the partnership with Scott represents a new way to build credibility with international users.

This is our first major collaboration in sports, and Adam Scott was a natural fit,” Wong said. “His professionalism, resilience, and consistency on the golf course mirror the qualities we want KuCoin to represent.

Why Adam Scott?

Scott, 44, is one of golf’s most recognizable figures and a player known for longevity at the highest level. He turned professional in 2000, reached World No. 1 in 2014, and has won more than 30 tournaments worldwide. His biggest career highlight came at the 2013 Masters Tournament, where he became the first Australian to claim the Green Jacket.

Beyond individual trophies, Scott has built a reputation for consistency. He has competed in 97 consecutive major championships, one of the longest streaks in modern golf. Off the course, he runs a foundation that supports youth development and educational initiatives, underlining his image as a reliable and principled figure in sport.

Scott said he sees the partnership as more than a business deal:

It’s an honor to work with KuCoin as their first Global Brand Ambassador,” he said. “I believe digital assets will play a growing role in finance, and I’m interested in how they can empower people around the world. I look forward to contributing to that conversation.

KuCoin’s First Step Into Sports Sponsorship

KuCoin’s move follows a wider trend of crypto companies engaging with sports audiences. While some exchanges have invested in high-profile sponsorships in soccer, Formula 1, and basketball, KuCoin has chosen to focus on golf—a sport often associated with precision, patience, and trustworthiness.

By choosing an athlete like Scott, KuCoin is signaling a preference for credibility and global appeal over flashier sponsorships. The decision could help the exchange attract a demographic that values long-term stability, a message increasingly important as regulators tighten oversight on digital assets worldwide.

KuCoin Eyes Growth Beyond U.S. Exchanges

The partnership comes as crypto exchanges compete for users worldwide. KuCoin has added services for both institutional and retail traders while expanding its footprint in Asia-Pacific, Latin America, and Africa.

Adam Scott’s international career makes him a useful figure in that effort. With more than 20 years competing on global tours, he brings recognition in markets where KuCoin is seeking to build its user base.

Future Plans for the Partnership

KuCoin has not detailed how Adam Scott will contribute beyond serving as its Global Brand Ambassador. The exchange indicated there may be initiatives involving education or community engagement, but specifics have not been released.

This partnership is KuCoin’s first venture into sports marketing. The company has said it sees the collaboration as a way to reach new audiences while continuing its operations in Asia-Pacific, Latin America, and Africa.

Key Facts

• Adam Scott: First Australian Masters champion (2013), over 30 career wins, World No. 1 in 2014, 97 consecutive majors played.

• KuCoin: Founded 2017, 41M+ users, services in 200+ countries, 1,000+ assets listed, certified for security and compliance.

• The Partnership: KuCoin’s first sports collaboration; Scott to serve as Global Brand Ambassador, promoting trust and resilience in crypto adoption.

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