Levi Strauss Sells Dockers to Authentic Brands for $311M to Focus on Levi's

Levi Strauss & Co. has announced the sale of its Dockers brand to Authentic Brands Group, the company behind Reebok and Van Heusen, in a deal valued at $311 million. The move comes as part of Levi Strauss' strategic decision to concentrate on its primary labels—Levi’s and the growing Beyond Yoga line.

The decision, originally revealed in October, is aimed at reinforcing the company’s core strengths by exiting underperforming segments. By divesting from Dockers, Levi Strauss is sharpening its focus on direct-to-consumer retail, expanding its global footprint, and investing in high-potential areas such as women’s fashion and denim lifestyle products.

“This transaction supports our commitment to a direct-to-consumer-first model, while strengthening our global reach and key growth categories,” said Levi Strauss CEO Michelle Gass in a company statement.

Dockers has made up roughly 5% of Levi Strauss’ net revenue in each of the past three fiscal years, according to corporate filings.

The deal for Dockers’ U.S. and Canadian business is expected to close by the end of July, while the global transaction is set to conclude by January 2026.

Levi Strauss intends to allocate $100 million from the proceeds for share buybacks, further aligning with its strategy to enhance shareholder value.

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